In Italian, "Primo" means the best. We chose that name because a Primo Ceramic Grill offers the "best of the best" when it comes to outdoor cooking. The shell and internal components of a Primo Ceramic Grill act like an insulator, holding in the heat and natural moisture of foods. It creates food that is incredibly juicy. Metal grills radiate a great amount of heat, and pull the moisture out away from food. Primo Grills also reduces the chance of a burn injury, because the exterior is at a much lower temperature than metal grills.The heat source for our grills is 100% natural lump charcoal. Our own line of charcoal is made from whole stock hardwood to give food a natural wood fire flavor; just like cooking over a camp fire. This type of charcoal burns cleaner, hotter, and longer than gas or briquette charcoal. It can also be relit for multiple cookings.Primo's patented oval shape delivers simultaneous direct and indirect cooking. Grill thick sizzling steaks on the direct side, while roasting farm fresh asparagus on the indirect side.